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Showing posts from December 12, 2018

WDW Magazine Research

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The first issue of WDW magazine was released in October 2013 and was Halloween-based as their fall/Mickey's Not-So-Scary Halloween event was occurring. It began releasing monthly and was created to inform readers on new developments in their parks as well as pulling in loyal Disney fans to visit their park through reviews and advertisements. It was, however, only available digitally. In the beginning of January 2018 is when things shifted. They announced they were to sell print versions as well soon ; they have a waiting list and have released a couple of copies to some lucky subscribers but nothing set in stone or in stores, yet. The actual audience of the magazine is quite obvious. All you would have to do is look to what their theme park audience is--families! While mostly young adults and adults who are Disney fans subscribe to Walt Disney World Magazine, there are sections for kids (like activities). Walt himself said “You're dead if you aim only for kids [speaking of h