WDW Magazine Research


The first issue of WDW magazine was released in October 2013 and was Halloween-based as their fall/Mickey's Not-So-Scary Halloween event was occurring. It began releasing monthly and was created to inform readers on new developments in their parks as well as pulling in loyal Disney fans to visit their park through reviews and advertisements. It was, however, only available digitally. In the beginning of January 2018 is when things shifted. They announced they were to sell print versions as well soon; they have a waiting list and have released a couple of copies to some lucky subscribers but nothing set in stone or in stores, yet.

The actual audience of the magazine is quite obvious. All you would have to do is look to what their theme park audience is--families! While mostly young adults and adults who are Disney fans subscribe to Walt Disney World Magazine, there are sections for kids (like activities). Walt himself said “You're dead if you aim only for kids [speaking of his target audience for his theme parks]” and this applies to the audience of the magazine as well.

I obtained this information from the WDW magazine website and the quote from Walt Disney from a website (http://www.aggressivegrowthmarketing.com/blog/how-disney-understood-its-target-market-and-became-successful/). Looking through the official website was interesting as I begun to see the development of the issues (both digital and print). In creating my magazine, I will keep in mind the different styles I saw and I will remember that my audience should be family oriented rather than just adults like I envisioned.
Second page of WDW Magazine is usually an ad for the theme parks

Caters to children as well with small comics and games

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